Marian Huhman joined the faculty of University of Illinois Urbana Champaign, Department of Communication in January 2009 after eight years as a researcher and evaluator of health campaigns at the Centers for Disease Control and Prevention in Atlanta. During her time at the CDC, she led the outcome evaluation of the VERB campaign. She has published over 20 papers about the VERB campaign. One of her most recent publications reported the final outcome evaluation of VERB and was published in American Journal of Public Health. Since joining the Department of Communication at UIUC, she has been teaching a course she developed on social marketing in health contexts. She also teaches a course on interpersonal contexts of health communication. Public health communication using social marketing approaches and evaluation of health communication efforts are her key interests.
Specializations / Research Interest(s)
- Health communication in public health contexts and interpersonal contexts; social marketing
Professor Huhman applies theoretical and applied principles of social marketing and health communication to practical problems of health and society. She has extensive experience in the design and implementation of evaluations of health campaigns.
- PhD. University of Washington. Communication
Distinctions / Awards
- APHA Early Career Award
- Social Marketing for Health and Behavior Change; Interpersonal Health Communication
Communication and Health