Help save a life. Become an organ donor!

Dr. Brian Quick
Associate Professor
Joined the department in 2007

Are you an organ donor? If not, has the thought of becoming one crossed your mind at one point or another? Although most Americans are in favor of organ donation, only approximately 50% of people actually sign the donation card to become an official donor. Dr. Quick is working on a statewide campaign to increase organ donation in Illinois, and in turn, helping to save the lives of those in need of an organ transplant. Read his interview to discover more about his organ donation campaign.

1. What got you interested in studying organ donation and becoming actively involved in a campaign to increase organ donations?
Organ donation became an important issue in my life during my sophomore year in high school when my dad's kidneys began to fail. After several months on dialysis, he received a kidney transplant. More than a decade later, he received a pancreas transplant. Thanks to two people's willingness to donate their organs at death, my dad was able to meet my wife and boys.

2. What is your main marketing strategy for the organ donation campaign? How effective has it been so far?
Our main marketing strategy is to increase attitudes and subjective norms toward organ donation while at the same time emphasizing that this is a personal decision and one that should be made by each person on an individual level. In other words, we do not want to pressure people into joining the organ donation registry.

3. What is one key thing you think should be done to help promote organ donation?
In promoting organ donation it is important for people to realize the good that can come out of being an organ donor. Each donor can save up to eight lives and significantly improve the quality of life for another 25 people. That is exciting!

4. What is one thing that you would like undergraduates to know about your research, your findings, or your role as a professor?
I want students to know that I employ theories and concepts discussed in our classes and implement them into large-scale campaigns designed to make a difference in the lives of others.