Marian Huhman
Contact Information
Office: 315 Communication
Telephone: (217) 244-6138
Email: mhuhman@illinois.edu
Assistant Professor
Bio
Marian Huhman came to UIUC in January 2009 after eight years as a researcher and evaluator of health campaigns at the Centers for Disease Control and Prevention in Atlanta. Since joining the Department of Communication, she has been teaching a course she developed on social marketing in health contexts. Marian's most recent paper on a summative evaluation of the VERB campaign was accepted for fall 2009 publication in the American Journal of Public Health. A 2008 book entitled Public heath branding. Applying marketing for social change included a chapter she wrote, with co-authors, entitled "Branding play for children: VERB. It's what you do." Public health communication using social marketing approaches and evaluation of health communication efforts are her key interests.
Curriculum Vitae
Experience
- Health Communication
Education
- Ph.D., University of Washington
Selected Publications
Huhman ME, Potter LD, Nolin MJ, et al. The influence of the VERB campaign on children's physical activity in 2002 to 2006 [published online ahead of print July 16, 2009]. Am J Public Health. doi:10.2105/AJPH.2008.142968
Huhman M, Potter LD, Nolin MJ, Judkins DR. Evaluation of the VERB™ campaign: Challenges and solutions. Communication Methods and Measures 2009; 3(1–2), 47–60
Huhman M. New media and the VERB campaign: Tools to motivate tweens to be physically active. Cases in Public Health Communication & Marketing 2008: 2:126-139. Available from: www.casesjournal.org/volume2.
Huhman ME, Potter LD, Duke JC, Judkins DR, Heitzler CD, Wong FL. Evaluation of a national physical activity intervention for children: The VERB Campaign 2002-2004. Am J Prev Med 2007;32(1):38-43
Lee SM, Strouse D, Nihiser A, Das B, Michael S, Huhman M. Correlates of children and parents being physically active together. In press. Journal of Physical Activity and Health
Price SM, Potter LD, Wang L, Das B, Huhman M. Exploring the Persuasive Power of the VERB™ Brand through a Brand Equity Framework. In press. Social Marketing Quarterly .